What Happens When Being The ‘Most Feared Firm’ In Biglaw Becomes A Branding Problem?
Quinn Emanuel may need to show its softer side to attract clients across the pond.
Top Biglaw Firm Hopes To Magically Make Part Of Its Name Disappear In Rebranding Effort
Abracadabra! Magic Circle firm wants to keep its name 'fresh' in these changing times.
Opus 2 Steps Up Its AI Game With Acquisition Of A Legal Tech Startup
With the addition of Uncover’s technology, the litigation software is delivering rapid innovation.
The Strategic Lateral Move: A Guide for Attorneys Contemplating Change
Explore the pivotal factors in making a lateral move as an attorney, from marketability and mentoring to firm culture and partnership prospects.
The Biglaw Firm With The Best Brand In The Business (2014)
A good brand can withstand even the bad taste that layoffs can leave in a client's mouth. How strong is your firm's brand?
Episode 3: What’s In A Name? A Lot. Branding for Law Firms
Branding is often something overlooked by law firms, especially small ones. Use these tips to brand yours!